Take on Process Inefficiencies in Aprimo with Cycle Time Reporting

Take on Process Inefficiencies

Once your marketing operations users become proficient using Aprimo, it’s time for project managers and marketing operations leads to begin identifying lingering inefficiencies in their processes.

While single focus reports out of the system are most likely in use, more sophisticated cycle time reporting can provide a holistic view of system use to analyze and identify areas for potential improvement. A Cycle Time Report provides insights into resource bottlenecks, disparate durations of similar work across teams, and any manual processes that could also be automated - - all in one report.

If you have good (or starter) benchmarks for a variety of tasks, a Cycle Time Report can measure items like Performance by Type of Project, Rounds of Reviews or other processes, Performance by Role, Duration of Specific Tasks, and Impacts of Work Type and Complexity. Dashboard features can be tailored to your business needs and can include persistent filters to analyze data with links to drill down into more specific areas, helping you make incremental improvements over time.

Tracking improvements in quality, speed to market and resource balancing are just the types of improvements management wants to see as they designate additional budget for future marketing operations projects and expansion. This more holistic approach to tracking is much easier with a Cycle Time Report.

Contact us if you’d like to discuss developing your own Cycle Time Report or see some examples of some we’ve developed for other customers.

Originally published October 22, 2021 5:54 AM, updated February 26, 2024