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Even more
so, the application
is supported by processes identified by Aprimo and THEN...it is highly
configured by you, the Aprimo Marketing customer, to meet your specific,
often complex, business requirements.
The payoff is, of course, getting the information back out of the system.
Getting that needed information back out is often a challenge. It requires
more than product knowledge, current technology,
best practices and common sense.
It takes creative free thinking.
We have found that getting the best
analysis you need may require additional
database operations which include database programming and
scripting. These services enable the customer to enforce policy, to provide the necessary data and to perform
updates when process (or policy) change.
So, what
does it take to get it back out? Because you have a dynamic environment
- 'what it takes' changes,
over time. Just as your business needs change (sometimes turbulent changes) – the solution needs to change.
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